Persuasion Strategies for Computers as Persuasive Technologies
نویسنده
چکیده
Similar to human persuaders in our society, persuasive computing technologies can influence people’s attitudes and bring some constructive changes in many domains such as marketing, health, safety, environment and so on. Since the study of computers as persuasive technologies was introduced at CHI 97 as a new research area, more valuable studies have been done in this relatively unexplored area. Many persuasion strategies have been devised, applied and evaluated. In the paper, several strategies together with their applications are presented. These strategies are either proved or promising to be successful. Ethical issues of persuasion strategies are discussed as well. A set of ethical principles is summarized for future persuasive technology design.
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